From Risk of Penalties to Total Peace of Mind: The Formula Agile Case Study
The Problem: Web Privacy, a Minefield of Risks, Penalties, and Inadequate Solutions
If you manage a website—whether you’re an agency, a company, a freelancer, or even a small e-commerce—you’ve probably already felt the growing pressure of privacy regulations (GDPR in Europe, CCPA in California, LPD in Switzerland, just to name a few).
But why is it so difficult to truly be compliant?
- Heavy penalties: fines up to millions of euros, restrictive measures, reputational damage, criminal risk.
- Complex technical requirements: preemptive Cookie blocking, granular consent, transparent and non-manipulative banners, up-to-date multilingual texts, precise legal policies.
- False myths and risky solutions: many software solutions promise compliance but actually circumvent the rules. From the “Lucibanner” that collects deceptive consents to “Rusty” that doesn’t actually block any Cookies, too many only offer the illusion of being compliant.
❝ A wrong choice can be costly: illegally processed data, blocked marketing campaigns, and above all, loss of user trust. ❞
Online privacy is no longer just a formality; it has become a major area of business risk.
The Scenario: What Do Users and Privacy Professionals Really Want?
Key Needs:
- Simplicity: a plugin you can install and use in a few clicks, without needing to become a privacy expert or developer.
- True compliance: not just a “window-dressing” text, but full respect for the rules.
- Constant updates: laws change, solutions must evolve in real time.
- Transparent costs: no surprises for pages, traffic, or installations.
- Human, knowledgeable support: no chatbots, but real experts alongside the customer.
❝ Just a few overlooked details or a “clever” but non-compliant solution can expose you to real risks and penalties.❞
The Solution: My Agile Privacy
The Formula Agile Case Study
How a Winning Solution Is Born
Formula Agile, always committed to building robust and tailor-made digital ecosystems, chose to tackle the problem radically: by developing My Agile Privacy, now the standard for GDPR compliance on WordPress.
We followed every phase of the project:
- Risk analysis: studying the main flaws of common plugins, collecting needs from agencies, clients, and real users.
- Targeted technology choices: development of a self-hosted plugin, with no risky external dependencies, designed to work natively on WordPress without slowing down the site.
- Distinctive branding: name, design, icons, and communication all thought out to convey security, agility, transparency (with the “agile fox” as mascot).
- International certifications: partnerships with Google (certified CMP for Consent Mode v2), Microsoft, and IAB Europe. Today, My Agile Privacy is chosen by over 7,000 companies in Europe.
What Makes My Agile Privacy Truly Unique?
| Feature |
My Agile Privacy |
Other Popular Plugins |
| Certification |
Google CMP, IAB |
Often missing |
| Preemptive Cookie blocking |
Real, effective blocking |
Often only apparent or missing |
| Policy management |
Automatic, multilingual |
Manual, limited, or missing |
| Support |
Always human |
Chatbot, AI |
| Costs |
Transparent, fixed |
Opaque, often based on views/traffic |
| Legal compliance |
Full, no “shortcuts” |
Partial, with risky workarounds |
Main Features:
- Installation and setup in under 3 minutes
- Google Consent Mode v2 and Microsoft UET integrated, no technical configuration needed
- Cookie Shield: automatically blocks all third-party Cookies/software present on the site
- Automatic privacy policy generation, always up to date and ready to use, available in all major European languages
- Graphic customization of the banner
- No Cookie log: avoid unnecessary data collection that increases risks and is not required by law
- Consent re-obtainment widget always included
- Clear pricing, no hidden costs for traffic, banners, or pages
My Agile Privacy in Action: Use Cases and Testimonials
Who Really Benefits?
- Web agencies managing dozens or hundreds of sites
- E-commerce handling sensitive data and marketing campaigns
- Companies of all sizes who want peace of mind about privacy without investing time and resources in legal or technical training
- Freelancers who want to offer their clients a real competitive advantage
“Very easy to use yet very functional. Makes the site GDPR compliant in no time. Fantastic.”
Christian Violi, My Agile Privacy user
“It’s hard to find a service like this. Great job. 100% satisfied.”
Lorenzo G., My Agile Privacy user
The “Enemies” of Compliance: Nine Traps to Avoid
Mastering regulations is tough, but even harder is recognizing practical risks. Here are some privacy enemies that My Agile Privacy helps you defeat:
- Lucibanner: a “clever” banner that manipulates the user
- Rusty: the “broken” plugin that seems to block Cookies but actually lets everything through
- Lupocrate: pointless and harmful bureaucracy, like the Cookie consent log not required by regulations
How Do You Install and Use It? – The 3-Step Guide
- Purchase the plan suitable for your site (Easy, Pack or Pack Plus, and reseller options for agencies)
- Receive and enter your license key
- Launch Cookie Shield: Cookies are detected and blocked automatically
In just a few clicks, you’re compliant—no time wasted, no risk of penalties.
Branding and Positioning Choices
Why “Agile”?
We want privacy to be:
- Easy, fast, with no compromises
- Dynamic: constant updates, evolutionary responsiveness
- Transparency and honesty: clear design, texts, and communication, no false promises
The My Agile Privacy fox—friendly, fast, protective—embodies these values.
Strong Positioning
My Agile Privacy is recognized as the professional tool chosen by companies that demand true compliance.
Act Now: Privacy Doesn’t Allow Compromises
Don’t leave it to chance. Choose the solution that turns privacy from a problem into a competitive advantage. Choose My Agile Privacy, the success story by Formula Agile.
Compliance today is a central piece of digital business:
- Protect yourself and your users
- Avoid penalties, blocks, reputational damage, and criminal risks
- Demonstrate seriousness and transparency
- Focus your energy on your business, not on procedures
Privacy isn’t improvised. It’s a choice. Choose Formula Agile, choose My Agile Privacy.
